Years across social media, content, digital creative, and campaign execution.
Resume · Social Media · Content Systems · AI Workflows
Alex Tauras Resume
Social media manager and content systems builder with 10+ years of experience helping brands grow audiences, execute campaigns, and build faster AI-assisted workflows without lowering the quality of the work.
01 / Snapshot
What a hiring manager should notice first.
A fast read of the proof, range, and operating style behind the resume.
Organic Facebook growth for JD Motorsports through live coverage and audience-focused content.
Organic Twitter/X growth through motorsports storytelling, fan engagement, and sponsor visibility.
Workflow adoption, prompt engineering, content repurposing, and knowledge-system thinking.
02 / Summary
The career logic.
Not just a list of roles. A clear explanation of where the value comes from.
I am a social media manager and content systems builder with 10+ years of experience across NASCAR, e-commerce, public figures, brand partnerships, and AI-enabled content workflows.
My value is the combination of strategy, creative execution, analytics, and operational discipline. I can move from campaign goal to content plan, from raw material to publishable output, and from performance data to the next smarter move.
I am strongest in environments where quality and timing both matter: live coverage, campaign launches, partner content, short-form video, content repurposing, and workflow improvement.
03 / Experience
Experience shaped by pressure, speed, and visible output.
Roles rewritten as value stories, not just job descriptions.
Corporate Social Media Manager
SHOP.com
Jul 2022 — Aug 2024
Focus: Campaign content, short-form video, AI workflow adoption, editorial calendars, analytics, and content systems.
- Led social media strategy and content execution for partners and campaigns featuring Fat Joe, Gary Brecka, Eva Longoria, and Jamie Foxx.
- Created video content from concept and scripting through editing, optimization, and publishing.
- Increased audience growth, engagement, and reach through content strategy tied to launches, campaigns, and partner initiatives.
- Supported paid social efforts with content designed to perform across organic and paid channels.
- Helped drive AI adoption within the social team, improving speed, efficiency, and output through scalable workflows and stronger prompt usage.
- Built AI-assisted workflows that turned long-form video into multiple short-form assets, extending the value of large content libraries.
- Contributed to the development of a company knowledge system for faster access to product and business information.
- Managed editorial calendars and used analytics to refine strategy and improve performance.
Social Media and Public Relations
JD Motorsports · NASCAR
Jul 2013 — Jul 2022
Focus: Live race coverage, sponsor visibility, audience growth, fan engagement, partnership content, and real-time storytelling.
- Grew Facebook audience by 20x and Twitter/X audience by 15x organically for current NASCAR Cup Series drivers Ross Chastain and Ryan Preece.
- Led live digital coverage during race weekends, balancing sponsor visibility, fan engagement, and real-time storytelling.
- Produced sponsor and partnership content that expanded reach and supported brand objectives.
- Helped establish user-generated content opportunities to deepen fan engagement.
- Monitored performance and trends to guide content decisions and improve results.
04 / Skills
Capabilities organized by business value.
The skills are grouped around what they help a team do better.
Make the work point somewhere.
Content planning shaped by audience behavior, business goals, campaign timing, and what each platform actually rewards.
Turn ideas into publishable output.
Strong enough to plan, write, edit, repurpose, package, and publish content across multiple formats and platforms.
Use performance to improve the next move.
Comfortable reading platform signals, reporting patterns, and turning performance into practical content decisions.
Improve speed without flattening judgment.
AI used for research, angle generation, repurposing, workflow compression, prompt systems, and operational leverage.
05 / Technical Edge
The part that makes the content work sharper.
This should support the social media story, not compete with it.
Technical fluency as a practical advantage.
Beyond social media, I have built hands-on technical fluency through Linux, networking, troubleshooting, self-hosted services, Raspberry Pi systems, and home lab projects. That background makes me better at learning tools, diagnosing problems, documenting systems, and using AI in practical workflows.
- Working knowledge of information security concepts, standards, and practices.
- Hands-on experience with Linux, command-line tools, networking fundamentals, and system troubleshooting.
- Built and maintained a home lab focused on Linux, networking, self-hosted services, and technical troubleshooting.
- Used Kali Linux, Raspberry Pi OS Lite, DNS, VPN, and AI services to strengthen practical systems knowledge.
- Tools used include tcpdump, ping, ss, htop, wget, curl, nmap, and SpiderFoot.
06 / How I Work
Simple, structured, and easy to build on.
The operating style behind the resume.
Clarify the goal
Know what the content needs to move before making it. Awareness, engagement, trust, conversion, sponsor value, or internal alignment.
Create with intent
Make content that is clear, watchable, platform-aware, and aligned with the brand behind it.
Work efficiently
Use repeatable systems, modern tools, AI support, and practical workflows to keep output moving.
Improve with feedback
Use performance data, audience response, and judgment to make the next piece stronger.
Most teams do not just need more content. They need clearer thinking, better systems, stronger execution, and someone who can keep quality intact while the work moves faster.
That is the lane this resume is built around.
Contact
Open to the right opportunity.
I am open to roles where strong content, clear thinking, AI workflow fluency, and modern content operations matter. Best fit: teams that need someone who can both make the work and improve how the work runs.