AT Alex Tauras
Resume · Social Media · Content Systems · AI Workflows

Alex Tauras Resume

Social media manager and content systems builder with 10+ years of experience helping brands grow audiences, execute campaigns, and build faster AI-assisted workflows without lowering the quality of the work.

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Lincolnton, NC Open to strong teams Remote · Hybrid · In-house portfolio.tauras.online
01 / Summary

The career logic.

Not just a list of roles. A clear explanation of where the value comes from.

I am a social media manager and content systems builder with 10+ years of experience across NASCAR, e-commerce, public figures, brand partnerships, and AI-enabled content workflows.

My value is the combination of strategy, creative execution, analytics, and operational discipline. I can move from campaign goal to content plan, from raw material to publishable output, and from performance data to the next smarter move.

I am strongest in environments where quality and timing both matter: live coverage, campaign launches, partner content, short-form video, content repurposing, and workflow improvement.

02 / Experience

Experience shaped by pressure, speed, and visible output.

Roles rewritten as value stories, not just job descriptions.

Marketing Specialist

THS Creative

May 2026 — Present

Focus: AI workflow integration, marketing strategy, web builds, social media analytics, and client campaign execution at a full-service creative studio.

  • Leading AI adoption across the marketing team — building reusable workflows, prompt systems, and tools that improve output quality and speed without adding headcount.
  • Built and deployed multiple client-facing web properties using single-file HTML, Cloudflare Pages, and Wrangler, reducing turnaround time on digital deliverables.
  • Built a social media analytics dashboard across Instagram, Facebook, and LinkedIn to surface performance patterns and inform content strategy decisions.
  • Driving marketing strategy and execution across client campaigns, including paid media, content production, and brand positioning work.
  • Serving as internal resource on AI tools, content systems, and digital workflow design for a team of 52 across creative, fabrication, and studio services.

Corporate Social Media Manager

SHOP.com

Jul 2022 — Aug 2024

Focus: Campaign content, short-form video, AI workflow adoption, editorial calendars, analytics, and content systems.

  • Led social media strategy and content execution for partners and campaigns featuring Fat Joe, Gary Brecka, Eva Longoria, and Jamie Foxx.
  • Created video content from concept and scripting through editing, optimization, and publishing.
  • Increased audience growth, engagement, and reach through content strategy tied to launches, campaigns, and partner initiatives.
  • Supported paid social efforts with content designed to perform across organic and paid channels.
  • Helped drive AI adoption within the social team, improving speed, efficiency, and output through scalable workflows and stronger prompt usage.
  • Built AI-assisted workflows that turned long-form video into multiple short-form assets, extending the value of large content libraries.
  • Contributed to the development of a company knowledge system for faster access to product and business information.
  • Managed editorial calendars and used analytics to refine strategy and improve performance.

Social Media and Public Relations

JD Motorsports · NASCAR

Jul 2013 — Jul 2022

Focus: Live race coverage, sponsor visibility, audience growth, fan engagement, partnership content, and real-time storytelling.

  • Grew Facebook audience by 20x and Twitter/X audience by 15x organically for current NASCAR Cup Series drivers Ross Chastain and Ryan Preece.
  • Led live digital coverage during race weekends, balancing sponsor visibility, fan engagement, and real-time storytelling.
  • Produced sponsor and partnership content that expanded reach and supported brand objectives.
  • Helped establish user-generated content opportunities to deepen fan engagement.
  • Monitored performance and trends to guide content decisions and improve results.
03 / Skills

Capabilities organized by business value.

The skills are grouped around what they help a team do better.

Strategy

Make the work point somewhere.

Content planning shaped by audience behavior, business goals, campaign timing, and what each platform actually rewards.

Social Media Strategy Audience Growth Engagement Optimization Campaign Planning Editorial Calendars
Creative Execution

Turn ideas into publishable output.

Strong enough to plan, write, edit, repurpose, package, and publish content across multiple formats and platforms.

Content Creation Short-Form Video Video Editing Copywriting Content Repurposing
Analytics

Use performance to improve the next move.

Comfortable reading platform signals, reporting patterns, and turning performance into practical content decisions.

Meta Insights Google Analytics Trend Monitoring Reporting Optimization
AI + Systems

Improve speed without flattening judgment.

AI used for research, angle generation, repurposing, workflow compression, prompt systems, and operational leverage.

Prompt Engineering Generative AI Tools AI Content Workflows Knowledge Systems Workflow Design
04 / Technical Edge

The part that makes the content work sharper.

This should support the social media story, not compete with it.

Technical fluency as a practical advantage.

Beyond social media, I have built hands-on technical fluency through Linux, networking, troubleshooting, self-hosted services, Raspberry Pi systems, and home lab projects. That background makes me better at learning tools, diagnosing problems, documenting systems, and using AI in practical workflows.

  • Working knowledge of information security concepts, standards, and practices.
  • Hands-on experience with Linux, command-line tools, networking fundamentals, and system troubleshooting.
  • Built and maintained a home lab focused on Linux, networking, self-hosted services, and technical troubleshooting.
  • Used Kali Linux, Raspberry Pi OS Lite, DNS, VPN, and AI services to strengthen practical systems knowledge.
  • Tools used include tcpdump, ping, ss, htop, wget, curl, nmap, and SpiderFoot.
ISC2 Certified in Cybersecurity CC Cisco Networking Basics Google Ads Search
05 / How I Work

Simple, structured, and easy to build on.

The operating style behind the resume.

Clarify the goal

Know what the content needs to move before making it. Awareness, engagement, trust, conversion, sponsor value, or internal alignment.

Create with intent

Make content that is clear, watchable, platform-aware, and aligned with the brand behind it.

Work efficiently

Use repeatable systems, modern tools, AI support, and practical workflows to keep output moving.

Improve with feedback

Use performance data, audience response, and judgment to make the next piece stronger.

Positioning

Most teams do not just need more content. They need clearer thinking, better systems, stronger execution, and someone who can keep quality intact while the work moves faster.

That is the lane this resume is built around.
Contact

Open to the right opportunity.

I am open to roles where strong content, clear thinking, AI workflow fluency, and modern content operations matter. Best fit: teams that need someone who can both make the work and improve how the work runs.

alex.tauras@icloud.com (219) 921-9445 LinkedIn Portfolio
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